CREATIVE DIRECTION
Where Strategy Meets Visual Storytelling
Whether you're launching a new product, planning a campaign, or refreshing your visual identity—we bring the creative vision and strategic direction beauty brands need to stand out in a crowded market.
Every project begins with understanding your goals, your audience, and your vision. Then we develop the creative treatment, direct the execution, and deliver assets that elevate your brand.
What We Offer
Campaign Creative Direction
Full creative strategy and execution for your product launch, seasonal campaign, or brand moment. What's included: - Campaign strategy and concept development - Creative treatment and mood board - Visual direction and brand guidelines - Shot list and content plan - Asset creation (graphics, content, copy) - Strategic rollout recommendations Perfect for: Product launches, Black Friday campaigns, rebrands, seasonal collections Investment: Custom pricing based on scope (projects start at $2,500)
Photoshoot Creative Direction
Strategic creative direction for brand photoshoots—from concept to execution to final assets. What's included: - Creative concept and treatment plan - Mood board and visual references - Detailed shot list and scene breakdown - Wardrobe, styling, and prop direction - Location scouting recommendations - On-set creative direction (up to 6 hours) - Optional: Production coordination and Video/Script Concepts Perfect for: Product photoshoots, brand campaigns, lookbooks, content creation days Investment: Custom pricing based on scope (projects start at $1,000)
Website & Landing Page Design
Strategic design and creative direction for your digital presence—where first impressions become conversions. What's included: - Discovery and strategy session - Site structure and user flow strategy - On-brand design and layout - Conversion-optimized copy - Mobile-responsive design - Strategic imagery and visual direction Perfect for: Brand launches, website refreshes, campaign-specific landing pages, e-commerce optimization Investment: Custom pricing based on scope (projects start at $1,000)
Explore past campaigns we’ve directed — from concept to content.
Serene Rêve Cosmetics: “The Lip Makes the Look
For Serene Rêve’s new product launch, we developed a bold yet refined creative concept focused on the power of a signature lip. From moodboard to model wardrobe, every element was designed to showcase the product’s ability to transform an everyday face into a full expression of confidence and beauty.
We led the full campaign treatment Including:
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Concept Messaging
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Wardrobe Styling
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Location Scouting
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On-set Directing
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Photoshoot Planning
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A series of scroll-stopping visuals that helped redefine what it means to “put on your lip and go.”
WHY WORK WITH US?
We're not just creatives—we're beauty founders who understand your business.
✓ Founded by a former beauty entrepreneur who's launched two brands and directed countless campaigns
✓ Strategic + creative – We bring both the vision and the execution
✓ Beauty industry expertise – We understand your audience, your market, and what works
✓ Full-service approach – From concept to final assets, we handle it all
When you work with The Pro Boss Agency, you're partnering with a team who's been where you are and knows how to bring your vision to life strategically.
